Concept project / Food & beverage
A brighter way to start something.
A fresh perspective on the everyday coffee ritual.
Self-initiated concept for a fictional brand. Not commissioned client work. No commercial results are claimed.
The challenge
Start with
the right question.
How could a new specialty coffee brand feel distinctive in a category crowded with craft credentials and familiar café aesthetics?
The creative idea
Make the everyday ritual feel like a fresh beginning. A bold sunrise, a confident wordmark, and warm, direct language give DAYBREAK a recognisable world built around the simple promise of a brighter start.
The insight
A fresh start. Every day.
What we made
One simple idea, carried everywhere.
The sunrise becomes a flexible design device: a crop on packaging, a reveal in motion, and a focal point in social content. The system stays recognisable while giving each touchpoint room to feel fresh.
Deliverables
- Brand positioning and verbal direction
- Visual identity and packaging system
- Product photography art direction
- Social launch campaign concepts
- Brand guidelines and creative templates
Results
For a live launch, we would test recognition, message clarity and product-page engagement before refining creative for conversion.
SOCIAL × FUTURE
Beyond the first impression.
Exploring how brands live across content, social and new digital possibilities.
Ready when you are
Have a challenge of your own?
Tell us your goal. We’ll reply within 1 working day with next steps.